ANA YOO

Natural CPG (Food & Beverage) Consultant

Practical Insights for Growing Brands

 

I’m a passionate 13-year veteran of the natural foods industry. I enjoy helping brands improve, optimize, and excel in realizing their niche in the marketplace.


As a former Southern Pacific Grocery Buyer for Whole Foods Market, I managed over 2,000 suppliers and drove trends and innovations for the region. Most recently, I was Sr. Category Manager at Thrive Market, where I established the catalog’s food standards, built relationships with hundreds of suppliers, and curated the highest quality product assortment. 

I have a strong instinct in spotting emerging trends. I’ve stewarded hundreds of companies and launched thousands of products that feed into the food industry over the last decade, including organic, gluten-free, vegan, raw, non-GMO, paleo, keto, plant-based and grain-free.

Leveraging my in-depth knowledge, analytical perspective, and expertise in both brick-and-mortar and e-commerce, I want to help companies like yours reach its full potential.

Let's work together!

 

SERVICES

 

SALES ANALYSIS

Data Analysis
Sales, Price, Cost, and Margin Analysis
Sales and Promotion Strategy
Financial Planning

BRANDING & POSITIONING

Product Review

Packaging Design Review

Concept and Branding Strategy

Go-To-Market Strategic Planning

Special Diet, Health Trends Guidance, R&D

CATEGORY MANAGEMENT

Product Selection
Assortment Optimization
Product Merchandising
Competitive Analysis

LET'S CONNECT

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Los Angeles, CA

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