Natural CPG (Food & Beverage) Consultant
Practical Insights for Growing Brands
I’m a passionate 13-year veteran of the natural foods industry. I enjoy helping brands improve, optimize, and excel in realizing their niche in the marketplace.
As a former Southern Pacific Grocery Buyer for Whole Foods Market, I managed over 2,000 suppliers and drove trends and innovations for the region. Most recently, I was Sr. Category Manager at Thrive Market, where I established the catalog’s food standards, built relationships with hundreds of suppliers, and curated the highest quality product assortment.
I have a strong instinct in spotting emerging trends. I’ve stewarded hundreds of companies and launched thousands of products that feed into the food industry over the last decade, including organic, gluten-free, vegan, raw, non-GMO, paleo, keto, plant-based and grain-free.
Leveraging my in-depth knowledge, analytical perspective, and expertise in both brick-and-mortar and e-commerce, I want to help companies like yours reach its full potential.
Let's work together!
Sales, Price, Cost, and Margin Analysis
Sales and Promotion Strategy
BRANDING & POSITIONING
Packaging Design Review
Concept and Branding Strategy
Go-To-Market Strategic Planning
Special Diet, Health Trends Guidance, R&D